Regardless of your field, one of the most important skill sets to master is knowing how to effectively connect with, communicate with, and influence your clients. The formula I rely on for this – whether I’m selling, writing, or developing a podcast – is the Context Creation formula. This episode will give you the elements you’ll need to implement this strategy in your life immediately.
It’s changed a little bit over the years but I’ve narrowed the Context Creation formula to five major components:
1. ACK – Acknowledge Your Audience
2. ETW – Enter Their World
3. ENR – Enroll Your Audience
4. WIIFT – What’s In It For Them?
5. ETR + BVA – Earn The Right + Be Vulnerable and Authentic
ACK + ETW + ENR + WIIFT + [ETR+BVA] = Context Creation
“When you’re vulnerable, people fall in love with you.” – Jon Berghoff
TRANSCRIPTS
Download the Transcript for Episode #112 (PDF)
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