Marketing
‘Beloved Brands’ Book
With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. FREE Chapter from the ‘Beloved Brands’ book.
How to define your brand
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product… Elon Musk Source: Brainyquotes Your brand is what other people say about you when you’re not in the room… Jeff Bezos, Founder of Amazon.com Brand Positioning Workshop by Beloved Brands Inc. Brand Positioning Workshop from Beloved Brands Inc.
101 Awesome Marketing Quotes
Don’t we all love free marketing wisdom? This slideshow by Hubspot is sharing marketing quotes from successful business people and marketing gurus. Flip through these slides slowly, and reflect on each quote in the context of your business. You are bound to get sparks of wisdom and ideas that you can apply in your business. 101 Awesome Marketing Quotes by Hubspot 101 Awesome Marketing Quotes from HubSpot
You, amplified (a poem about marketing)
Peter Drucker said: “Business has only two key functions: Innovation and Marketing.“ What is Marketing? All businesses claim to do marketing. The poem below entitled “You, amplified” succinctly tells us what marketing is not, and really what marketing is. Enjoy! You, Amplified Marketingis not yelling. It is not even selling. It is not bearsdancing around a cereal boxor yellow highlighter pixelson top of BUY ME NOW pixelsor naked juggling smash-cut ladies on fiery unicycles. It is not taglines or jingles,one-sheets or tri-folds,slide decksspecial offersor branding branding branding. Marketingis offering. It is talking to peoplewith wordsand soundsand gesturesand picturesspecially chosenso that …
Your Unique Selling Proposition (USP) – Positioning
https://youtu.be/EE4YAIuccIs Your Positioning in the Marketplace Unless you are in a monopoly position, you are one of the many suppliers in the market. All your competitors are vying for the same market segment. Whether you are aspiring to grow your market share, or trying to position your new business in your target market, your success is highly dependent on how you stand out vis-a-vis your competition. Your marketing effort is to attract your target prospects. But they are currently buying from your competitors. They might even be quite satisfied with the service and solutions that your competitors provide. Ask yourself: …
Branding for Small Businesses
What is a Brand? A brand is what identifies a business or a product. It may be a name, or a logo, or a symbol that is unique to a company or a product that is recognized instantly and associated with what it represents. Many small business owners think branding is for large companies or needs to be created for more popular products. In fact, small business needs to establish its own brand to differentiates itself from its competition. More importantly, your customer comes to recognize your brand once they benefit from your product or service, and come to reply …