Business

Branding for Small Businesses

What is a Brand? A brand is what identifies a business or a product. It may be a name, or a logo, or a symbol that is unique to a company or a product that is recognized instantly and associated with what it represents. Many small business owners think branding is for large companies or needs to be created for more popular products. In fact, small business needs to establish its own brand to differentiates itself from its competition. More importantly, your customer comes to recognize your brand once they benefit from your product or service, and come to reply …

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225: 225: Overcoming Addictions – with Anna David

A well-respected expert in her field, Anna David is a New York Times bestselling author of two novels and four nonfiction books about addiction, recovery, and relationships. She has appeared on the Today Show, Dr. Drew, CBS Morning, and Insider….

221: 221: Get to Know the REAL Mel Robbins

Like many of you, I first discovered Mel Robbins through her TED Talk, How To Stop Screwing Yourself Over. Though it has over 14 million views, it’s just one of her major successes. She is also the author of The Five Second Rule, one of the…

220: 220: How I Became a Millionaire – with David Osborn

A few years ago, I was invited to speak at an event for the non-profit One Life Fully Lived. While I was there, I saw David Osborn speak for the first time, and I was captivated by his rare blend of authenticity, transparency, expertise, and…

219: 219: Meet the Meanest Woman Alive – Linda Smith

Over her 40+ year career, Linda Smith has reached the summit of the legal profession. She’s litigated on behalf of IBM and Intel, and dealt with male egos as big as Michael Dell’s and Mick Jagger’s without ever breaking a stride. Linda is also a…