When world class organizations like Harvard University, YPO, EO, and others want to help their people succeed at home, they call Jim Sheils. As the founder of 18 Summers, Jim is on a mission to deepen relationships for entrepreneur families. And his…
Who are the people in your life who rub you the wrong way because of what they say or do? Is there anyone who you hold resentment towards? Maybe it’s much deeper than just being “rubbed the wrong way”—maybe you’ve been wronged and deeply…
Every business wants to create a brand. What is a brand? Here is a definition: “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” … quoted from Entrepreneur.com. The slide deck below shows how TEXT can be quite effective in capturing attention. It talks about how you can establish a brand by the power and presentation of words.
Jon Berghoff walked into Christopher Lochhead’s Play Bigger keynote at the One Life Fully Lived conference in Sacramento in 2016. Just a few minutes in, Jon realized that Christopher was expertly teaching how legendary companies (like Facebook)…
You may remember a month or so ago when I emailed about the experience of me convincing my daughter to watch a documentary, which inspired her to ask me if we could deliver care package to homeless individuals, the next morning. Well, we did exactly…
It wasn’t very long ago that Chip Franks was taken out on a stretcher in the middle of a conference for entrepreneurs after just having a stroke. As his wife cried and his children were alone in their hotel room, one question consumed his mind: “Did I…
When Nick Santonastasso was born, he was given a 30% chance of surviving birth. One of only 12 people in the world born with Hanhart Syndrome – an extremely rare genetic disorder that caused Nick to be born with no legs, only one arm, and one…
Conversations are at the core of how we interact. We all know that conversations influence us, but we rarely stop to think about how much impact they have on our well-being and our ability to thrive. How effective would you say that you are at having…
With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. FREE Chapter from the ‘Beloved Brands’ book.
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product… Elon Musk Source: Brainyquotes Your brand is what other people say about you when you’re not in the room… Jeff Bezos, Founder of Amazon.com Brand Positioning Workshop by Beloved Brands Inc. Brand Positioning Workshop from Beloved Brands Inc.