What is a Brand?
A brand is what identifies a business or a product. It may be a name, or a logo, or a symbol that is unique to a company or a product that is recognized instantly and associated with what it represents.
Many small business owners think branding is for large companies or needs to be created for more popular products. In fact, small business needs to establish its own brand to differentiates itself from its competition. More importantly, your customer comes to recognize your brand once they benefit from your product or service, and come to reply on it.
Here is how Branding is defined in the Entrepreneur’s Small Business Encyclopedia: “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” Read more about it at: http://www.entrepreneur.com/encyclopedia/term/82248.html.
Think branding is only for large multinational corporations? Think again. Read the article below for 9 easy tips you can use to grow your brand with your customers.
Source: 9 Branding Tips For Small Businesses | Small Business Branding